Turning to the Web Expertise of Others

In Blog, Content Marketing, Marketing by chris@chriscarroll.com

I’ve written and edited copy for over a hundred websites and developed the information architecture for dozens of them, but I’m not a web developer. My expertise is in copywriting, but with the apparant simplicity of WordPress I decided to develop a much more robust website for my writing services without any assistance.

Big mistake. It became more of a hobby than a productive use of my work time. Client projects were always my priority, so I never invested the time needed to learn enough to ship the website. I selected a WordPress theme that looked great but was too difficult to code, and which has since been pulled from the market.

Migrating to WordPress took me about 15 years, my first website was developed by Boston-based IT consulting and web development firm Miller Systems. Seth Miller and his team originally coded and hosted my first website around 15 or 16 years ago, and after a few years I began operating my website using WYSIWYG tools but they offered limited functionality.

But when I was in a pinch to straighten out some of the graphics issues and the filtering and presentation of over 60 portfolio samples, I contact Miller Systems and they cleaned up my errors, improved the user interface and gave me direction on how to manage it moving forward.

My point is this—it’s usually wise to turn to the web expertise of others. I’m often in the situation where I’m on the other end of that phone call, when I’m asked to clean up copy for a website when it would have been much easier for me to write the copy than repair the content. Most companies don’t have the internal resources to build, manage and create content for their websites, and while it’s easy to assume you can do it all it’s smarter to recognize those tasks that are best handled internally versus those times when you’re better off turning to the web expertise of others.