When BTI Systems needed to rebrand and relaunch the company’s online presence, I provided editorial support to ensure a consistent voice across the new website. I worked closely with marketing management to develop an editorial styleguide that served as a benchmark for copy consistency, and helped the company streamline and focus its messaging.

BTI solutions were focused from over a dozen to five, and we standardized the use of language to ensure a clear and consistent messaging throughout the website and marketing materials. I also worked closely with BTI’s top customers to write case studies featured on the website that articulate the value of BTI’s optical networking solutions.

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