Creating a series of related blog posts that run periodically in respected industry websites or magazine outlets allows vendors to build thought leadership positions in important industry topics. I helped Skytap as it focused its cloud services on software development and testing, and ghost wrote a series of blogs that were published on Techwell.com, a curated website run by industry association Software Quality Engineering (SQE). Among the blogs I wrote were:
- The Challenges and Rewards of DevOps and Agile Integration
- How DevOps Helps Move Your Automated Testing to the Cloud
- The Four Cs of Extending DevOps with Cloud Automation
- Combining DevOps with a Hybrid Cloud Architecture
I also wrote blogs for the Skytap website and ghosted blogs for the Skytap CEO. I combined this blog initiative with a whitepaper program. We wrote the thought leadership whitepapers, posted them visibly on the website, sent them to customers and prospects and repurposed the content by extracting sections and creating blog posts for placement in industry outlets.