Polatis had a legacy website that needed to be updated and modernized to highlight its leadership position in optical switching technology. I worked with the management team to develop a set of editorial standards to ensure the company would speak with one voice, and then we updated the Polatis website and data sheets to clearly explain the technical advantages Polatis products brought to five critical optical-layer solutions:
- Data center
- Government & Defense
- Test & Measurement
- Video Distribution
The writing was done in conjunction with a website redesign, and I worked closely with Polatis executives and the web developer to help the company dramatically improve its online presence.