The Internet of Things (IoT) is a fascinating topic, and Intel is aggressively staking out a thought leadership position. Intel sought to build a blog site that would show visitors the work the company was doing in IoT and hired IDG, the publisher of CIO, Computerworld and Network World, to design, build, write, manage, and track visitors to this groundbreaking site. I ghost wrote all the blogs, including:
- Daikin Applied Deploys IoT to Transform the HVAC Industry
- Linking End-to-End Intelligent Systems
- The Need for End-to-End Analytics in IoT
- Powering Your Neighborhood Barista
The site allowed Intel to broaden the reach of its IoT messaging to a broader demographic, and the blogs educated the market on IoT technology while reinforcing Intel’s leadership position in this massive emerging market.