Demand generation software for the channel is an important topic that can be easily misunderstood, and this whitepaper discusses the limitations of legacy channel marketing programs and explains how channel marketers can turn to Through-Partner Marketing Automation (TPMA) solutions to increase productivity and drive sales.

For nearly three years, I wrote the website, whitepapers, solutions briefs and case studies until it was acquired by Zift Solutions. For example, the Next Generation of Channel Marketing whitepaper is a thought leadership piece that shows how channel marketers can create a single master campaign that resellers can then customize and syndicate to a highly segmented audience. It leaves the reader understanding how TPMA can generate pipeline and sales-ready opportunities for value-added resellers and accelerates revenue growth for OEMs.

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