The sale of automated demand generation solutions depends heavily on customer references, and I wrote about a half dozen case studies for Marketing Advocate. This case study for Marketing Advocate chronicles the value an IBM VAR is receiving from a Through-Partner Marketing Automation (TPMA) program.

The Leveraging Technology Solutions case study highlights the measurable lead generation and nurturing results the reseller has received from TPMA, and it is used as a sales tool for Marketing Advocate to show other IBM resellers the value of this best practices approach for demand generation.

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