For nearly four years I provided writing, editing, maintenance, lead generation and architectural support to Acme Packet, a fast-growing global industry leader in session border controllers. I worked with the Acme Packet marketing team to define content requirements and create the collateral and the online content, and I wrote and posted the web pages. I also worked closely with the professional services organization to create web content for the company’s emerging consulting business, and I wrote and produced targeted online newsletters to product customers, analysts, the financial community, and service customers.
I also conducted a web firm evaluation when Acme Packet was shifting management of its website from internal resources to an external web firm, and I worked with senior management to develop the content architecture to help Acme Packet rapidly quadruple the size of its website to address additional marketing opportunities. When the company was acquired by Oracle, I worked with the transition team to revise the Acme Packet product and solutions pages to quickly accommodate the Oracle branding requirements for incorporation into the Oracle website and support the sunsetting of the Acme Packet website.