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25th Business Anniversary

In Blog by chris@chriscarroll.com

I just celebrated the 25th anniversary of my writing and consulting practice. Originally started primarily as a freelance advertising and public relationships business, I quickly refocused it to providing writing …

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Content is all About Process

In Blog by chris@chriscarroll.com

Content development is all about process management. The ability to design and implement a repeatable process and ensure the quality and timeliness of the deliverable requires a best practices approach …

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Quit Yahoo—I Dare You!

In Blog by chris@chriscarroll.com

When great tech companies decline, they’re typically acquired before they make their products unusable and their service laughable. But Yahoo has turned out to be the exception that proves the …

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Leveraging The Value of Case Studies

In Blog, Case Study by chris@chriscarroll.com

Visit just about any vendor’s website and you’ll find customer testimonials, and there’s a reason for that—they’re compelling and are widely used by customers and prospects to make purchasing decisions. …